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newsJanuary 27th 2023 • 1 m read

Assaia grows in 2022

In just four short years, Assaia has evolved from a startup to the world's leading provider of airside visibility for data-driven collaborative decision-making. Going forward, our top priority is to continue serving our existing and future customers with the same high-quality products and services, while maintaining our pace of innovation.

To achieve this, the company has grown its management team considerably in the past year. We welcomed five new colleagues, two based in Germany, one in the UK and two in North America.

David Preuß

David, our Chief Operating Officer, is responsible for the growth of Assaia, ensuring the smooth day-to-day operation and strategic development of the firm. David is uniquely qualified to lead this growth initiative as he has successfully built a global IT organisation and is a former airport CIO. He knows exactly what makes an airport software supplier great to work with. David will build Assaia to be the most customer-centric organisation in this industry. Connect with David

Alex Covarrubias

Alex, Senior Vice President, Commercial, is spearheading Assaia’s growth at airports across the Americas. He brings over 20 years of leadership experience in travel technology and innovation working transversally across airports, airlines, governments, technology accelerators, industry associations, and the extended travel ecosystem. Get in touch with Alex

Louise Niven

Louise has joined Assaia to head up our marketing initiative. With solid strategic international marketing experience in B2B travel and transport, she will be focused on building awareness of how Assaia can benefit passengers, airports, and airlines. Reach out to Louise

Ethan Gura

Ethan, Head of Customer Success, Americas, will be ensuring successful deployments of Assaia's solutions in the Americas. Over the past decade, he has supported private and commercial aviation organisations in sales and business development, flight operations, and customer success. He is a commercial-rated pilot and avid aviation enthusiast. Connect with Ethan

Philipp Gehrke

Philipp, an industrial engineer with 10 years of project management experience leading global teams, will ensure professional and on-time delivery of Assaia's deployments while ensuring compliance at all times. Contact Philipp